{"id":1891,"date":"2019-11-28T00:00:00","date_gmt":"2019-11-28T00:00:00","guid":{"rendered":"https:\/\/dev.appcluesinfotech.com\/ways-to-measure-leads-from-mobile-device-users\/"},"modified":"2020-12-18T06:39:20","modified_gmt":"2020-12-18T06:39:20","slug":"ways-to-measure-leads-from-mobile-device-users","status":"publish","type":"post","link":"https:\/\/www.appcluesinfotech.com\/ways-to-measure-leads-from-mobile-device-users\/","title":{"rendered":"Ways To Measure Leads From Mobile Device Users"},"content":{"rendered":"

If you want to focus on lead generation with your brand, obviously – mobile device users will be of major importance. After all, most people interact with their service and product providers online, and via mobile app devices. Naturally, you\u2019ll want to have all the relevant information in order to plan out your lead generation strategy. But that begs the question – how do you measure leads from mobile device users? Don\u2019t worry, we\u2019ve got a couple of metrics you should take a look at right here!<\/p>\n

Introduction of Ways To Measure Leads From Mobile Device Users:<\/h2>\n
    \n
  1. Number of Downloads<\/li>\n
  2. Number of Users<\/li>\n
  3. Session Intervals<\/li>\n
  4. Session Length<\/li>\n
  5. Conversion<\/li>\n
  6. Lifetime Value<\/li>\n<\/ol>\n
      \n
    • Number of Downloads<\/strong><\/li>\n<\/ul>\n

      These days, generating leads from mobile device users is more important than ever before. Companies that deal with WP maintenance like wpfullcare.com\u00a0talk about how mobile-friendliness is one of the crucial aspects of any successful website.<\/p>\n

      And if you have an app for your brand – your goal is to have a reasonably large amount of downloads. When it comes to evaluating user engagement, this is thought of as the most crucial metric; after all, your objective is to have a decent user base.<\/p>\n

      Tracking and understanding where all of the installs of your mobile app\u00a0come from is pretty important. If you look at it from a marketing standpoint, you\u2019ll be able to see how effective your campaign has been; that way, you\u2019ll know which advertising channels to focus on. For this, you can use the App Store and Play Store reports, depending on the device OS.<\/p>\n

        \n
      • Number of Users<\/strong><\/li>\n<\/ul>\n

        In order to achieve a quality level of engagement with any kind of user base, you need to track the number of users on your mobile app. There are a couple of metrics to keep in mind as you evaluate the growth of your user base, like Weekly Active Users, Daily Active Users, and Monthly Active Users. You can break this information down further by gender, demography, age, type of device, etc. You can use Fabric, AWS Mobile Analytics, and Google Analytics to measure this.<\/p>\n

          \n
        • Session Intervals<\/strong><\/li>\n<\/ul>\n

          Now that we\u2019ve mentioned some of the more basic pieces of data that will help measure leads from mobile device users, we\u2019re moving onto more detailed stuff, like session intervals! These represent the time period between two sessions of interacting with your app, showing the frequency at which every single user uses and opens the app.<\/p>\n

          You can use this to see how frequently people return to your app, and how addictive it is. It\u2019s a way to easily quantify the retention rates of your app – giving you great feedback on what you need to work on further.<\/p>\n

            \n
          • Session Length<\/strong><\/li>\n<\/ul>\n

            Apart from session intervals, we\u2019ve got another similar metric – session length. As the name implies, session length is there to track how much time users actually spend on your app within a single session. Or rather, the time that goes by after the user opens an app, and before they close it. If you\u2019re generating a good amount of leads, you\u2019ll probably be looking at longer durations of the users\u2019 sessions. Using this in concordance with the number of daily sessions, developers can easily identify which consumers spend the most time on the app. They\u2019ll also be able to see who\u2019s not attracted to the app and work on reaching that part of the target audience as well.<\/p>\n

              \n
            • Conversion<\/strong><\/li>\n<\/ul>\n

              This is obviously one of the most important ways to measure leads from mobile device users – their conversion rate. If your app contains any actionable features: like posting a review, filling out a form, and making a financial transaction, you\u2019ll really want to know the number of users you\u2019re converting to the goal target.<\/p>\n

              So, the conversion rate is viewed as a user percentage that actually performs a certain action that you want them doing via your mobile app. Plus, by tracking the conversion rates, you\u2019ll know at what step of the user experience you\u2019re losing users – and know what to fix.<\/p>\n

              \"A<\/p>\n

                \n
              • Lifetime Value<\/strong><\/li>\n<\/ul>\n

                Last, but definitely not least – we\u2019ve got the lifetime value of users on your app. This is really the most important metric when it comes to revenue-generating that comes from leads from mobile device users. If you want to know how well you\u2019re currently monetizing your app for mobile users – this is basically the most important piece of data. To put it simply – this is the total revenue you\u2019ve gotten from a specific user before they\u2019ve ceased using the app. If you want to measure leads from mobile device users, this is what will let you know how much profit you\u2019re getting from them. Furthermore, you can also predict how much money you could be making in the near future.<\/p>\n

                There are a couple of different ways to measure LTV; you can view it as a per-month average for each user, showing the amount of money that a specific user generates over a time period. Also, you\u2019ll find formulas that give you the average revenue for each customer.<\/p>\n

                Conclusion<\/strong><\/p>\n

                If you want to attain new users and keep the current ones, you need to know all the ways to measure leads from mobile device users. After all, knowing all about the statistics of engagement with your mobile app is crucial for your brand value. That will allow you to make your app as best as it can be, and reach the widest possible audience.<\/p>\n","protected":false},"excerpt":{"rendered":"

                If you want to focus on lead generation with your brand, obviously – mobile device users will be of major importance. After all, most people interact with their service and product providers online, and via mobile app devices. Naturally, you\u2019ll want to have all the relevant information in order to plan out your lead generation […]<\/p>\n","protected":false},"author":1,"featured_media":2082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[143,145,130,144],"acf":[],"yoast_head":"\nWays To Measure Leads From Mobile Device Users<\/title>\n<meta name=\"description\" content=\"If you want to focus on lead generation with your brand, obviously - mobile device users will be of major importance. 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