Mobile app UX defines how the mobile application feels, the usability & functionality and other intuitive features giving the user with relevant experience. Some of the leading mobile applications are fairly designed with the right UI/UX. Facebook, YouTube, Rise, Tinder, Myntra are some of the apps that capture user’s attention and a large number of visitors due to some extraordinary designs.

For mobile applications to achieve objectives such as the generation of traffic, revenue, reputation, and brand building, the face of the mobile application should be easy and captivating. The mobile application developers need to keep in mind a few things that need to be adhered to and avoided.

Following are the best ways to achieve Top UI/UX Design:

1. Research Before Designing

At the beginning of the new project, it is always better to do some research and note down the ideas before proceeding with the designing part. The UX designers should understand the business concept and create mock-up based on the objectives. The mock-up should clearly state the look and feel and functionality of the application. While building the mock-up, the UX designer must consider several factors and undermine a few important steps:

• Search the customer’s base
• Understand the user’s persona including customer background and goal
• Create a report of competitive analysis and user stories

2. List out Desired Features

To most of the designer’s approach, features of a mobile application play a significant role in its success. However, this isn’t a golden rule to create a mobile application. More and more features just add to the confusion for first-time users. To develop a successful application the developers should emphasize building the one with limited features.

To define the features, one must have an answer to the following:

• The core objective of the mobile app
• Only features important for its proper functioning
• Way to make it easiest and convenient in handling
• Design elements that change user’s demographics

3. Clear and Easy Navigation

The user needs to be able to find his way throughout the app. So, the navigation of the application should be user-friendly. It should be placed on the top of the app view so that the user can easily find the navigation button. Add to it, the app must provide the necessary instructions and directions of navigation to the first time user.

4. Select the Right Color

Would you prefer to stay long on the app that has an unpleasing color palette throughout? Nobody would. The choice of colors affects the overall layout of the application. It is being noticed that there are color palettes or themes available for every type of mobile application. There are good color combos in the palette created knowing the choice of users. It is advised for the developer to look from the user’s point of view to get the appropriate output.

5. React to Customer’s Feedback

To know what your customer thinks of your mobile app, feedback is necessary. But, the more important thing is to respond to this feedback and reviews. Nowadays, every mobile application is putting in the feature of put-down feedback as it helps in improvement and enhancement. This user-centric strategy helps mobile app developers’ work on the weak points and provides them the desired outcome.

6. Avoid Jargons/Complicated Language

More than putting the limited information, the use of jargon is bad for the mobile application. Keeping the layman user and targeted audience in mind, the application should only have easy language and words on the screen. Therefore, the application must have standard words that look appealing to the user and helps them draw the right message.

7. Improve the Loading Time

When the user is going through the application, the slow loading of content can make them close or bounce back. The mobile app should quickly open, give a clear message, and be responsive throughout all devices. One can also use temporary placeholders to create a feeling of fast loading.

8. Make it Accessible

Sometimes while using the app, the user accidentally hits the wrong button and ends up on an unwanted screen. Such a situation can annoy the user and make them feel frustrated. It is usually because the finger size of the user is bigger than the button on the screen.

Therefore, it is advised for mobile app designers to keep it 45-47 pixels, which is a considerable size for the button. In the case of apple, the recommended size for the buttons is 44 pixels.

Mobile app UX is the way an application is represented. Having the countless number of applications available on the Android and iOS platforms, the success of your mobile app majorly depends on the overall mobile app UX. Don’t let the excellent business idea bog down due to poor mobile app UX.

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Conclusion

To give your business the conceptually brilliant UI/UX design of a mobile application, talk to us. AppClues Infotech emphasizes on putting the proven strategies to work when it is for the customers. We understand your business idea, create the right app mockup with the right segments, list of most sought-after features, and try to maximize the user engagement as much as possible. Connect with our UI/UX Design company of skilled mobile app developers and designers today.

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But in today’s world where people are on the mobile, website is not enough, you need to think out-of-the-box to widen your reach. “According to researchers, 90% of people spend their time on apps while using their smartphone“. This is why mobile application development plays an imperative role. Mobile apps have become a growing trend across the business industry, and small businesses are not excluded from this phenomenon. As you can see in the below image: The growing trend of mobile apps across small businesses.

Top brands like Verizon, Rite Aid, and MGM are entering into the mobile app market to reap its immense benefits. Mobile app development has become a one-stop solution to boost your business’s growth and revenues. Without a mobile app doesn’t mean your business will crash, but it’s like adding more candles to the cake that you’ve already iced.

What are the Top Benefits of having a Mobile App for Your Business?

We all are aware of the high usage of mobiles and technology, which has made high-end services easily accessible to users. That’s the reason everyone wants to see your business on their mobile, so undoubtedly, opting for mobile app development services is an ideal choice. A mobile app enables you to offer abundant services to perk up the user’s experience and their loyalty towards your brand, which eventually increases your bottom line.

Here’s an image sharing why your small business though of developing their own mobile app:

To give you more detailed insights, below I have outlined some top benefits of mobile app for business that will help you to know how you can save on cost and time, impacting your overall business ROI:

• Enhances Your Brand-

Apparently, you’ve developed an app to allow your users to explore the app and comprehensively study your product or services. In this way, you’re engaging your customers and turning your prospecting clients into loyal customers. Eventually, all of this will result in brand awareness of your company.

• Enhances Overall Productivity-

Smartphones can prove to be beneficial as you don’t have to test your app or add features while being on your desktop. This tremendously reduces paperwork and errors, giving you more flexibility and enhancing overall productivity.

• Easy to Target the Right Audience-

In the mobile app development process, it is mandatory to research about your target audience as no user will download your app if it’s not offering something intriguing and helpful content. So while researching you’ll come across various aspects such as demographics, preferences, issues, solutions, layout, design, and a lot more. Once you’ve data in hand you can develop a solid minimum viable product that will help you deliver customized apps to users.

• Don’t Forget to Send Event-Based Triggers-

Always keep in mind that the best time to interact with your customers via a mobile app is when they are active in it. With the help of their personal information on your app, you can wish your users on birthdays or any occasion and try to pitch with better products or services. This is an appropriate time to sell your newly launched products.

• Increases Field Agents Capabilities-

Mobile apps are not only useful for addressing the issues of your customers, but they also help in resolving the problems your field agents. Using an internal mobile app can greatly help you in terms of keeping a track of your agents, their work, processing their payroll, commissions based on conversions, and a lot more. Therefore, mobile apps allow you to drive business to grow internally as well as externally.

• Seamless Interaction with Your Customers-

With a mobile app, you can enhance your communication with customers, making it more easy and seamless. Customers can approach you in no time with the help of your mobile app, drop their reviews-be it positive or negative- recommend others as well. Reviews play a very important role here as you get the opportunity to find your weak areas and improve it. More so, you can also keep your customers updated about any new product or services that you’re about to launch or launched it already with some discounts on prices.

What are the Steps included in Measuring Apps ROI?

• Step 1- Define your goals
• Step 2- Calculate development costs
• Step 3- Place key performance indicators (KPIs) appropriately
• Step 4- Lastly, measure KPIs against developmental costs

Always remember one thing, success takes time, patience, and some amount of investment. Therefore, it is advisable to be wise and strategically plan everything for your mobile app as you’re investing a lot. However, you can easily save on cost and time by opting for a mobile app development company! It is one of the finest ways to streamline the entire process of app development without being anxiety.

No need to hunt for top mobile app development companies in USA as we are the leaders that can help you with all your requirements. We’ve been in this sector for years and have served a substantial client base successfully that too at affordable price and within the given timeframe.

For more details, you can drop an Email ( info@appcluesinfotech.com ) and we will get back to you soon.

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