UI and UX are terms that sound more complicated than they actually are. In a nutshell, UX and UI are the overall feel and look of an application. UI stands for User Interface, and refers primarily to the graphic design elements in a custom mobile app, while user experience refers to the functionality and ease of use of a custom mobile app.
Both UX and UI are an integral part of the process of custom mobile app development and are pivotal in determining the longevity and success of an application. Developers of custom mobile apps have realized that the marketplace today has an abundance of applications of varying quality and usability, and employing a cohesive and uniform design aesthetic, coupled with the user-friendly interface can give your app the edge it needs to thrive and sustain itself in the market.
Building a successful custom mobile app takes thorough and research. Your app should be made (in terms of both design and functionality) to cater to your target audience’s specific needs. The effort here is to create a long-lasting positive image of your product, and both its UX and UI directly contribute to brand image and awareness.
The knowledge base required in delivering UX and UI are similar, and sometimes are virtually indistinguishable. But, it is important to remember that the terms are interdependent and not interchangeable. They serve different purposes and striking the right balance between user experience and user interface not only boosts ratings and sales but also helps in securing the trust and loyalty of your user base.
It’s a common misconception that UI deals solely with design aesthetic, but it goes beyond just that. UI deals with all the visible functionality of your custom mobile app. There are a lot of apps out there that look really neat and snazzy. But at the same time, users are also looking for apps that are easy to navigate and use. UX is responsible for the overall functionality, content, and usability of your application. The focus of any UX design is to ensure a smooth step by step operational flow that is simple and uncluttered. UX designers’ primary driving purpose is to find the best way to present the product of their target audience so that they leave users satisfied in their experience with their product.
Unique and original ideas are all good, but it takes carefully planned out and integrated UX and UI design for the home run. To get from the ideation to service is a transition that only UX and UI delivery can do. Custom mobile app development needs structured and well thought out UX and UI to attain a loyal fan base and contributes to making your final product engaging and successful.
There are several factors in UI and UX flows that are held important in custom-built mobile apps.
- Give easy access to users
Know your user’s preferences to make better UI and UX inclusions in your applications. Users do not like permissions, form filling and entering too many personal details (sometimes none at all!). If your app works fine with just email and name submissions then do not include extra fields just because others do so.
Errors in the initial stages of development are quite normal. Do not be disheartened as your design focus must remain in place. In spite of UX and UI mistakes/errors continue satisfying your users. This is important to become successful in the app marketplace.
Provide Comprehensive solutions to your customers. Your audience will fall in love with your app once they are able to communicate, share and provide feedback. Remain transparent your practices to retain users for longer periods of time.
- Be Simple
Present your audience with clutter-free, simple, and smooth interface designs that can be accessed by all people of all age groups. The greatest examples are Facebook and WhatsApp. Their messenger services are accessed by all and sundry! Leave out unnecessary features, complicated functions, and complex elements. Choose to be simple and your success story will also be led through a clear and simple path.
- Gauge Your Audience
When building your custom application know your target audience, the age groups and geographical areas it will be promoted for. If you are targeting children create big-sized icons. If you have an elderly age group in your mind then include clarity and space in your buttons. Understanding your target is important in reaching out and making people (rightly) aware of your brand.
An efficient UI and UX bring success. Mobile app development companies around the world have realized the power of the right branding. Providing good support services brings in excellent rewards in the form of increased downloads and reviews on the app stores.
So, in upcoming years the UI/UX will lead for right branding and for that it involves several latest technologies which help the user to interact more to their device which includes:-
- 3D Graphics
One of the hottest trends of the recent year is the integration of various 3D graphics into mobile and web interfaces. Applying this kind of graphics to UI is quite a challenge that requires specific skills and artistic eye to be crafted well. In addition, it’s time-consuming. However, it is definitely eye-catching and users will never pass by not noticing it. The 3D renders often look photorealistic which is a big advantage for user interface design.
- Full-Screen Background Images and Video
Another trend growing its presence, especially in UI design for websites, is the usage of full-screen background visuals. Those may be photos, specially rendered visualizations or even videos. Such an approach helps to make the screens visually and emotionally appealing as well as support the integrity of all the layout elements.
Complex Digital Illustrations for Web
Custom digital illustrations are steadily getting more and more presence, especially on web interfaces. Featuring a variety of styles, custom graphics effectively support the quick perception of the information on the page or screen. What’s more, they set the solid ground for originality. Websites and apps apply custom mascots, icons, and illustrations to enhance the looks of a page or screen as well as boost usability and intuitive navigation. In addition, images improve the accessibility of UX design pushing the limits of perception for users who have natural problems with text recognition,
- Visual Storytelling
The trend of custom graphics has opened a wider perspective to storytelling in the interfaces. More and more websites and mobile apps turn to specially designed characters showing the story, setting the atmosphere, sending the message or presenting the benefits in the way that corresponds to the mood, tone, and voice of the platform. Original characters help to make the interactions more human-like, set strong visual associations with the real world and instantly transfer the needed mood.
- Buttonless Interactions
Buttons are still one of the vital elements of UI design, yet now we see more creative experiments on mobile user experience in the perspective of UI interactions without buttons. This approach saves the precious space on the screen for more information and it is even believed to be the initial step to the virtual interfaces based on gestures only.
- Catchy and Handy UI Animation
The recent year didn’t experience any loss of interest in interface animation. Not only does it add life and motion to the interaction process but also significantly improves usability. User experience becomes more informative and engaging while manipulations with the elements of interaction get more clear and respond to the user in an understandable way.
- Split Screens
One of the hot trends in the active usage of split screens for both web and mobile interfaces. This trend is nothing new — it goes away and comes back in various spheres of design, and now it’s definitely back and alive. The approach is believed to be effective in terms of responsive design as you may play with content variations not missing the consistency.
This year and upcoming years will definitely keep on building up the vast diversity and searching for effective ways of increasing the usability of interfaces. And that is what we find the most user-friendly trend. Millions of users use apps and websites as a part of their daily routine; they have different tastes and preferences, particular feelings of what is comfortable and looks nice for them.